Magento get base url, skin url, media url, store url

1. Path Retrieval in Static Block or CMS Page

Get Base Url:

{{base url=''}} 

Get Store Url:

 {{store url='custom-page.html'}}

Get Media Url:

{{media url='/img.jpg'}}

Get Skin Url:

{{skin url='css/style.css'}}

2. Path Retrieval in phtml files

Get Base Url:

 <?php echo $this->getUrl();  ?>  

Not secure Skin URL

 <?php echo $this->getSkinUrl(‘images/sampleimage.jpg’);  ?>  

Secure Skin URL

 <?php echo $this->getSkinUrl(‘images/ sampleimage.gif’,array(‘_secure’=>true)); ?> 

Get Current URL

 <?php $current_url = Mage::helper(‘core/url’)->getCurrentUrl(); ?> 

Get Home URL

 <?php $home_url = Mage::helper(‘core/url’)->getHomeUrl(); ?> 

Get Magento Media Url

 <?php Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_LINK);  
 Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_MEDIA); ?> 

Get Magento Skin Url

 <?php Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_SKIN); ?> 

Get Magento Store Url

 <?php Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_WEB); ?> 

Get Magento Js Url

 <?php Mage::getBaseUrl(Mage_Core_Model_Store::URL_TYPE_JS); ?>